"Remember the chemicals by themselves do not work, it is the knowledge and experience of the company which makes them work."
Job of water treatment chemical companies is of not only selling chemicals, but they should share there Knowledge and experience with the client.
But in India, rate of failure of water treatment companies with repute in the market is very high,there has to be some fundamental problems with there approach, why products of big established companies fails? Are there chemicals are not good enough? Are they lacking in technology? most of the time answer is "NO". The reason there "programe" fails is mainly because of "knowledge + experience" of there dealer network. The fact is that in this particular line of business "direct selling" can give maximum benefitsto the client. "Indirect selling" through dealers, who are not aware about the chemical composition of the product and do not know about the formulation part of the product it is very difficultfor them (dealers) to understand that what set of parameters requires what combination chemicals.
On the other hand, in experienced companies or small companies lack in terms of technology. They are still selling the absolute products at very cheap price and causing lot of damages to costly equipments.
You must choose only those companies, which can serve you directly and have enough experience in this line.
Here job of Braqua-chems is of selling chemicals + Knowledge + experience, and cost of chemicals charged is the means of charging for that knowledge + experience also and in end result we generate substantial net savings for our clients.
